Strategic Marketing Management 'Business has only two functions: marketing and innovation.' Stanford's Strategic Marketing Management program brings this famous Peter Drucker quote to life, making marketing theory actionable and innovation possible. This two-week comprehensive marketing program combines strategic frameworks and fundamentals, site visits, group collaboration, and guest speakers to give you a real-world, hands-on learning experience. It's a convergence of traditional and digital, theory and practice, B2B and B2C. Strategic Marketing Management Transform strategic marketing theory into action and drive customer-centric innovation in this comprehensive, hands-on learning experience. Empire Earth 2. The Strategic Marketing Management program will help you: • Learn frameworks for analyzing customer preferences and enhancing customer intimacy • Gain in-depth knowledge of competitive dynamics • Integrate your digital, brand, and business strategies • Get exposure to Silicon Valley companies, ideas, and executives • Develop an action plan to implement change in your organization © Stanford University.

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